September 2007

Six year ago, I listened a lecture given by a very famous music composer, Wang Liping(王立平). He composed all the 13 pieces of music for the TV show “The dream in red mansion” during 1982-84. “The dream in red mansion” originally is a novel’s name. It is the best novel ever in China. Almost every…

Read more prewriting and design

Melissa is a famous brand in Brazil. Selling shoes, Melissa’s main customer group is girls. The following is one of recent advertisements.   picture from: http://www.melissa.com.br/ The ad caught my eyes because I love Disney animations. Yeah, once upon a time, there is……That it is. I cannot help paying attention to these ads because they…

Read more Experience Design

Warning: Incoming blog post fueled by jetlag and sushi. I find myself occasionally questioning the “philosophical” history of phenomenology and structuralism. By philosophical history, I mean determining which idea “comes first” and helps create the other in some thought experiment that hopefully simulates the complexity of our actual thought processes. As an example, lets look…

Read more Chicken or Egg: Phenemenology and Structuralism

Thanks Marty for a great prewriting session. I found this exercise to be very informative and effective in changing how I feel about prewriting. I began Phase 1 with a list. The goal of this list was to present ideas, statements, and terms that I already knew; no new information or research necessary. The list…

Read more On Prewriting

I enjoyed Marty’s presentation and channeling of Jeff this week, sitting in class I thought I “got it” when we were talking about it. I was baffled by the partner exercise part, but saw it’s purpose after it was done. When I sat down to do it, I simply didn’t get much out of the…

Read more My prewriting experience

Christian Briggs and I were recently discussing the role of feedback (i.e. focus groups, formative and summative evaluations, etc.) in the design process – specifically how it can be a real double-edged sword when you’re developing an original idea. While there’s undeniable value in having your work evaluated from a fresh perspective, there’s also the…

Read more Feedback’s Double Edge

If we think about the process of the language to be formed, isn’t it a phenomenological process? It’s just like the doing and undergoing model. We use our own language as a baby, but nobody can understand, then we learn, accept the language of other people which based on social rules, then we could be…

Read more structuralism

Prewriting Writing is hard. What ends up on the page isn’t like a train of thought. The synthesis is more elaborate and consists many, very different pieces. What is Prewriting? A written form of ideation (process of coming up with ideas) Think of it as a form of sketching Give your left brain a break…

Read more Lecture Liveblog: 9-18-07