Prewriting Discussion
- Talk about it, blog about it, ask questions, seek help, etc ..!
Structuralism and Semiotics
Rooted in linguistics, treats our problems with a linguistic metaphor. Modern linguistics is focused on describing language rather than prescribing (proper grammar, rules of writing, etc).
Describe how a linguistic community uses language.
model …………. set of user ………………………. interfaces
critique ………. set of filmgoers ……………….. film
Semiotics is a meta-theory that aims to describe a linguistic community and its language in structurally similar ways.
Sign is anything that’s used to stand in for anything else.
Sign = Signifier (thing doing the referring) + Signified (thing being referred to)
The signifier has a specific relationship with the signified.
- Iconic – resemblance to the signified.
- Index– cause and effect relationship to the signified.
- Sign – arbitrary relationship to the signified.
Code allows a linguistic community to understand the relationship between signifier and signified.
adresser || sender
adressee || receiver/recipient
Addresser -> Addressee
Sender -> Receiver/Recipient