November 6, 2007

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Syntagm and Paradigm Restaurant menu is a great example. Appetizer —-> Pasta —-> Meat + Vegetable —-> Dessert —> Coffee Bruscetta — Spaghetti Soup — Lasagna The horizontal order of food from appetizer to coffee is a syntagm. Individual choices within each category (spaghetti vs. lasagna) are paradigms. Semiotics and Structuralism are great for analyzing…

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¬†Manovich says “If there is a new rhetoric or aesthetic possibile here, it may have less to do with the ordering of time by a writer or an orator, and more with spatial wandering. The hypertex reader is like Robinson Crusoe, walking across the sand, picking up a navigation journal, a rotten fruit, an instrument…

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