Syntagm and Paradigm
Restaurant menu is a great example.
Appetizer —-> Pasta —-> Meat + Vegetable —-> Dessert —> Coffee
Bruscetta — Spaghetti
Soup — Lasagna
The horizontal order of food from appetizer to coffee is a syntagm. Individual choices within each category (spaghetti vs. lasagna) are paradigms.
Semiotics and Structuralism are great for analyzing and discussing the formal aspects of media.
Lacey Film Language Cheat Sheet
Jeff to upload? 🙂