Paper Idea – Web Surveys

For this project I was thinking of structurally and phonologically examining the common web survey.   I would look at 2 or 3 representative surveys, possibly ones made at Zoomerang or survey monkey.  It is already clear to me that online surveys have a very clear syntagm.  So what do you think of this idea?  Do you think it will work?

ps. I am choosing this bc. right now im exploring in my capstone the idea of a new paradigm for online surveys that are more aesthetic, reflective, and open.  Providing designers with more open-ended inspiration, and giving survey takers a more aesthetic, reflective experience.  Think of it is a mix between an aesthetic multimedia experience, reflective design project, cultural probe, and an online survey.  I am thinking by studying online surveys as they exist now, I can do a better job on my capstone.  Does this make sense?

Any suggestions?  Ideas?  Critiques?


  1. laurabrunetti

    I think we may have talked about this a bit yesterday, but are you going to relate any of that (regarding experience) to anonymity? I suppose that would be something like how anonymity effects user experience.

  2. jeffreybardzell

    Conceptually, I like it. Two obvious challenges that you will face are (a) making data collection quick, so subjects are still willing to do it; and (b) yielding sufficiently similar data across subjects to make it able to be used in quantitative analysis. This has to scale well. Presumably, you are already thinking about this, so my comment here is just a first-blush reaction.

  3. davidroyer

    Jeff, I am not sure what you are referring to. Are you talking about the ‘structurally and phonologically examining the common web survey’ or the ‘capstone the idea of a new paradigm for online surveys that are more aesthetic, reflective, and open’?

  4. Tyler Pace

    Phonologically? Is that like with audio or something? 🙂

    I don’t know enough about your capstone to offer any advice on how to integrate this paper into that larger process, but this paper as a stand alone entity seems to be very straightforward.

    Structural analysis of surveys -> Comparison and Critique -> Design Insights

    Something like that?


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